Brand Identity is one the most important aspect of a business. With brand identity the brand build up its image, what it stands for in the eyes of both customers and employees.
Each brand should have its explicit, concise and sharp written brand platform, making clear what it stands for, designing the exact goal of the business and the route to follow. Brand identity focus on targeting consumers and its key elements are the visible elements of a brand (such as colours, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.
A brand is unique due to its identity which includes the following elements
Brand identity together with the corporate identity, help build the uniqueness of a company.
In Wallab, we help you build your business and company identity, aiming to create a specific character in line with it, making consumers deeply closer.